KIA - Kuwait
Brief about the client's goal and requirements and what RCO has offered:
- KIA Kuwait was looking to boost their brand value and rebuild its image in the mind of its consumers as they recently rebranded and have new cars models with the new logo.
- RCO offered a Brand Marketing Campaign to highlight KIA’s unique value proposition, target audience, and market abilities. After doing some research and studying the market, RCO identified KIA’s strengths and magnified that strength to reach a desired target audience. Because KIA cars are known for being affordable and that almost every home in Kuwait has a KIA, RCO worked on the campaign that visualizes a world in which it’s not normal not to own a KIA. KIA is an essential for every home! ماـعندكمـكيا#